Want more fans to join your company Facebook page? Post a ha,ha. Laughter, it turns out, truly is the best medicine.
According to research by the Los-Angeles-based Jun Group, which produces online videos for major brands, people are more likely to follow companies that post funny videos. The kind that makes them pee their pants funny — in 15 seconds or less featuring real folks, not celebrities. Here’s a breakdown by the numbers:
- People who watch a funny video are more than three times more likely to join a brand’s Facebook page than those who watch something more serious.
- Celebrity faces drive 12 percent fewer visits than videos that feature everyday people.
- Fifteen-second spots receive the best click-through rates.
- More than half of all video viewers (63 percent) are female, and 60 percent are between 18 and 44.