Dirt Road Media » Interactive Marketing

Interactive Marketing

What it is: Electronic marketing that invites your audience to scratch off, click, enter, earn, download, collect, compete, share, personalize, solve and forward your message to others

Why it matters: It improves sales, strengthens brand loyalty and reaches a larger base with a smaller budget.

Bottom line: Customers are directly involved in promotions, not passively listening to a radio broadcast or watching a TV commercial. Examples include:

  • eBlasts
  • Social Media
  • Electronic Newsletters
  • Kiosks and Lobby Displays