What it is: Electronic marketing that invites your audience to scratch off, click, enter, earn, download, collect, compete, share, personalize, solve and forward your message to others

Why it matters: It improves sales, strengthens brand loyalty and reaches a larger base with a smaller budget.

Bottom line: Customers are directly involved in promotions, not passively listening to a radio broadcast or watching a TV commercial. Examples include:

• eBlasts
• Social Media
• Electronic Newsletters
• Kiosks and Lobby Displays