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Email Marketing is a Must

The inbox is still relevant, now more than ever. It’s true that consumers are being blasted by email like never before. They’re also pickier about the mail they open. But sending messages directly to inboxes remains the most effective way to reach customers. Checking email, it turns out, is a more common mobile activity than […]

One Space After a Period, Please

Forget what you learned in high school English. Times have changed. Rules are different. There is only one space between a period and the beginning of a new sentence. If you’re guilty, no big deal, but it saves copy editors tons of time deleting spaces after every sentence. And time is money. Many of our […]