Creative
Writing
Most media — ads, promo materials, news releases and press kits — are useless without good writing. Words must work with images to deliver a message that resonates.
We work to balance two key components — throw in some real-life, gritty details (the little things that bring a message to life) and mix it with get-to-the-point efficiency.
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Swamp Chomp | Realtree's
Headlines from the Treeline
The anticipation leading up to something is often what makes it appealing in the first place.There's definitely a strong sense of anticipation, bordering on anxiety, for this Georgia gator hunt.
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Wooly
Green Mountains | Realtree's
Headlines from the Treeline
Great Smoky Mountains National Park is the most visited park
in the nation and for good reason. Many of you can drive there
in a day. Spanning the borders of Tennessee and North Carolina,
the Smokies’ rolling ridges offer hikers and backpackers
more than 800 miles of trails through one of the largest protected
forest in the eastern United States. |
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The High Price of Hunting | Realtree's
Headlines from the Treeline
As land disappears into the hands of the highest bidder, what does the future of hunting hold for John Q. Sportsman? |
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Bobbers
and Colas. Burp. | Realtree's
Headlines from the Treeline
Bendy cane poles, green Mellow Yellow bottles, loud burps, orange
bobbers, grandpas and old-neighbor-fishing dudes named Harold
fished on the bank. Tall grass made my legs itch. Water snakes
made me nervous and the johnboat always leaked. Summertime.
I remember. |
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East
vs. West | Realtree's
Headlines from the Treeline
It’s East versus West. Who swats the most bugs and walks
the most miles? Who lies-in-wait and who stalks? Who spots and
who tracks? Get telling digits, quick tips and find out which
region of the country wins the challenge advantage. |
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A Hunt for Dinero
| Turkey Call magazine
… A story about wild turkey restoration south
of the border … Somewhere on a ranch in Mexico, an aging
hombre climbs a mountain range with a bucket of corn. He works
for a Mexican conservationist employed by American biologists. |
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Women
& Handguns |
Women in the Outdoors magazine
Women are buying handguns in record numbers and
lining up at firing ranges to learn how to use them. |
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Open Range: Oklahoma
| Turkey
Call magazine
Every year, about 5,000 people trail turkeys in western
Oklahoma. It’s a sport that has helped revive small towns
like Reydon that have flatlined in recent years. |
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Living Legend Owen Jeffrey | Aiken Sporting Life
It’s Saturday morning at the man cave. Doors open at 10, and when Tom Jeffery arrives at 9, there's a line.
There’s nothing fancy about the building. No marquee that screams Jeffery Archery. Nothing green, just gravel and dirt. It’s what’s inside that brings people here: a legend named Owen Jeffery. |
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Hunting Economics | Realtree's
Headlines from the Treeline
Every spring, Tomasina Calvert hires extra hands to feed an army of turkey hunters who eat at the Hilltop Café in Reydon, Okla. The cinder-block building has stood for 20-something years, originally as an ice cream and soda shop. |
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Chasing Whitetail | Realtree's
Headlines from the Treeline
Starting in mid-August, lots of two-legged critters disappear from their usual habitats in South Carolina. They vanish like some endangered species that is seldom seen these days. Forget phone calls. They won’t answer. Their pick-ups don’t tool around town, they’re never home, and their favorite bar stools are empty. Where are they? |
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