American Chestnut Foundation

The story of the American chestnut tree has a quintessential American ring to it. A tree that once blanketed the eastern United States is nearly wiped out by blight — but not completely. Conservationists see hope and an opportunity in one detail — the shoots of the tree are not affected — and there the comeback story begins.

Today, that story includes the nonprofit American Chestnut Foundation, which organized in 1985 to revive the native trees.

Keywords: brand strategy